Self-Publishing Tip #2 – Build Your Author Brand Series – Teasers #amwriting #indiepublished

This tip begins a five part series on Five Ways to Build Your Author Brand. The first tip is to use a teaser for your book. These are pictures that display a snippet or one liner about your story that you can then share on all social media sites such as Facebook, Instagram, and Pinterest. If done correctly, they can draw in a reader to learn more. Here are some things to think about when doing a teaser:

  • Choose a graphic that is visually stunning and related to the theme of your book – but beware of copyright violations
    • Don’t just grab an image from the Internet – it’s best to use a stock photo site to be safe or use pictures you take yourself
  • Make sure your text can be read over the picture. Choose a bold and easily readable font – Try to place it over a more solid or dark place on the photo to be easily read
  • Make sure your text is short – Don’t fill up the picture with words, it’s the visual you want to draw in your readers
  • If you can’t use professional software to create your teaser, hire someone. You don’t want to turn your audience away by looking like a novice (I see this a lot)
  • Be sure to include a link to your book or your author website
    • If you can embed the link with the photo do so
    • If you cannot embed the link – then include your author website on the photo to drive readers to your blog or website
    • Do Not post the Amazon link on your teaser – they are too long and distracting

Here are some samples of what teasers look like:

Stay tuned for more on ways to Build Your Author Brand coming soon!

Remember – The key to successful self-publishing is to always appear professional

Books by Kelly Abell     Teaser Designs by Select-O-Grafix

Copyright 2014 by Kelly Abell

About Kelly Abell

I am a writer, blogger, and graphic artist. My aim for you is to utilize this blog to help you improve your writing skills, and to educate you on the publishing business. If you need help with writing, want to self-publish a book and need advice, or just want to kick a story idea around to see what works best, that's what I'm here for. As I gain knowledge from editors and publishers, I will share that knowledge with you. As writers we should always strive to improve our craft and grow. A day should not pass where you haven't learned or tried something new with your writing. Many thanks to my Night Owl Friend, Lea Ellen Borg for editing my posts! Best to you and all your characters and stories. Write on, my friends...Write on.
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3 Responses to Self-Publishing Tip #2 – Build Your Author Brand Series – Teasers #amwriting #indiepublished

  1. Kelly, good idea. Your cover reveal for The Brave One has book cover and words “Don’t cross him. below. thanks for sharing your tips. Ron


  2. I still love my booktrailer you made for me.


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