This tip begins a five part series on Five Ways to Build Your Author Brand. The first tip is to use a teaser for your book. These are pictures that display a snippet or one liner about your story that you can then share on all social media sites such as Facebook, Instagram, and Pinterest. If done correctly, they can draw in a reader to learn more. Here are some things to think about when doing a teaser:
- Choose a graphic that is visually stunning and related to the theme of your book – but beware of copyright violations
- Don’t just grab an image from the Internet – it’s best to use a stock photo site to be safe or use pictures you take yourself
- Make sure your text can be read over the picture. Choose a bold and easily readable font – Try to place it over a more solid or dark place on the photo to be easily read
- Make sure your text is short – Don’t fill up the picture with words, it’s the visual you want to draw in your readers
- If you can’t use professional software to create your teaser, hire someone. You don’t want to turn your audience away by looking like a novice (I see this a lot)
- Be sure to include a link to your book or your author website
- If you can embed the link with the photo do so
- If you cannot embed the link – then include your author website on the photo to drive readers to your blog or website
- Do Not post the Amazon link on your teaser – they are too long and distracting
Here are some samples of what teasers look like:
Stay tuned for more on ways to Build Your Author Brand coming soon!
Remember – The key to successful self-publishing is to always appear professional
Books by Kelly Abell Teaser Designs by Select-O-Grafix
Copyright 2014 by Kelly Abell
Kelly, good idea. Your cover reveal for The Brave One has book cover and words “Don’t cross him. below. thanks for sharing your tips. Ron
I still love my booktrailer you made for me.
Thanks Suzanne! We loved doing it for you. That’s one of my favorites. 🙂 Book Trailers are also a great way to show off your book! That’s coming up in a another blog post.