Self-Publishing Tip #3 – Building Your Author Brand Series – Banners #amwriting

Web banners are a great way to build your brand as an author. You need a visual that readers can associate with you as an author. It can either contain graphics from your most recent release or something that brands you as an author by genre, story style, or your characters.

I’ve created banners for authors that really bring their books to life and draw readers to their blog, Facebook page, or website to view more. You can use a banner as your Facebook or Twitter cover photo, across the top of a website or blog, or just a picture you occasionally post on social media to draw attention to your books.

If you have someone create a banner for you, ask for specific sizes according to where you plan to post your banner. Facebook cover pages are generally 851 pixels by 352 pixels, Twitter cover/background images should be 1500 pixels by 500 pixels.  In fact, using this link will help you be able to tell all graphic artists what size you need for a particular social media page. I find it very helpful.

http://sproutsocial.com/insights/social-media-image-sizes-guide/

As always, I recommend you pay the slight cost to get a banner professionally done. Graphic artists, like me, have the software to produce a professional quality image that will show up clear on your site. You also want to make sure the font is the right color to match your background colors and it can be read. Another thing to consider in your design, particularly with Facebook, is where the profile picture is positioned on the page. You want to have your banner designed so that the profile picture doesn’t cover up something on your banner.

Make sure your banner is bright, colorful and speaks to your brand. I’ll include a few I’ve done for various authors so you can see what I mean. The important thing is to have one and make your website and social media efforts as engaging as possible. Don’t settle for a picture with just your covers posted on it. Find an artist that will customize something for you that stands out to readers. Until next time…

 

You get the idea.

Happy Promoting!

Books by Kelly Abell     Cover Designs by Select-O-Grafix

 

About Kelly Abell

I am a writer, blogger, and graphic artist. My aim for you is to utilize this blog to help you improve your writing skills, and to educate you on the publishing business. If you need help with writing, want to self-publish a book and need advice, or just want to kick a story idea around to see what works best, that's what I'm here for. As I gain knowledge from editors and publishers, I will share that knowledge with you. As writers we should always strive to improve our craft and grow. A day should not pass where you haven't learned or tried something new with your writing. Many thanks to my Night Owl Friend, Lea Ellen Borg for editing my posts! Best to you and all your characters and stories. Write on, my friends...Write on.
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